Adopting different brand voices like it’s my job. Oh, wait… it is my job!


YouTube

Role & Responsibility:
Copywriting - Social copywriting

Year:
2025

Objective: Create social copy that drives awareness of YouTube’s 2025 Coachella livestream. 

@youtube watch all your favs, with all your favs 🌵🎡 only on YouTube #coachella ♬ original sound - YouTube

Role & Responsibility:
Copywriter - Concept creation and development

Year:
2025

Objective: Create social-first concepts for red-carpet hosts at #SNL50.

Role & Responsibility:
Copywriter - Concept creation and development

Year:
2025

Objective: Create a content series to celebrate innovative creators impacting their communities.



Vans

Role & Responsibility:
Copywriter - Social copywriting

Year:
2024

Objective: Create social copy that announces the MTE crosspath.

Role & Responsibility:
Copywriter - Social copywriting

Year:
2024

Objective: Create social copy that drives awareness of The Upland.

Role & Responsibility:
Copywriter - Social copywriting

Year:
2024

Objective: Create social copy for Vans’ #AlwaysPushing social assets.


Role & Responsibility:
Copywriter - Social copywriting

Year:
2024

Objective: Create social copy for Vans’ evergreen content.

Google Pixel / Made By Google

Role & Responsibility:
Copywriter - Scripting, social copywriting, concept development, and creation.

Year:
2024

Objective: Create a social-first video promoting Google Pixel's voicenote capabilities.

Role & Responsibility:
Copywriter - Scripting, social copywriting, concept development, and creation.

Year:
2024

Objective: Create a social-first video that promotes Gemini.



Find Your Happy Place

Role & Responsibility:
Copywriter - Concept creation and development, scripting, social copy

Year:
2022

Objective: Create a series to launch Find Your Happy Place on TikTok and to celebrate the brand’s launch in Walmart.

@findyourhappyplace Rose & Magnolia make ALMOST as great a pair as @sherylrubio3 + @shapswade. 🥰 Pamper yourself with #FindYourHappyPlace bath collections, only at @walmart - link in bio. #TubTok #FYP ♬ original sound - Find Your Happy Place





HBO

Role & Responsibility:
Copywriter - Social copywriting

Year:
2018

Objective: Create live-tweets for HBO’s ‘Insecure’ rewatch marathon.