One day, one of my untitled drafts in my Google Drive will earn me an Academy Award for Best Original Screenplay. But until then, here are a few examples of scripted content I’ve created for brands.

Google Pixel

Role & Responsibility:
Scripting and concept development

Year:
2024

Objective:
Create a fun video that humanizes Pixel while also highlighting the diversity of Pixel users and showing the different places Pixel goes alongside its owner

Script available upon request.


Target

Role & Responsibility:
Creative direction, scripting, concept creation and development, casting

Year:
2022

Objective:
Create a scripted video that adds humor to an audience insight on the Target shopping experience

Script available upon request.

 

@thekalenallen #ad I’m taking matters into my own hands! @target count your days because #ExposeTarget is a go! #TargetPartner ♬ original sound - Kalen Allen

Hutano x Neutrogena

Role & Responsibility:
Scripting, concept creation and development, social copywriting

Year:
2022

Objective:
Drive awareness of skin health inequity, Hutano, and the partnership between Neutrogena and Hutano.

@thekalenallen #ad Thank you all for your support in the current #ExposeTarget movement! I have taken matters into my own hands as I am and will continue to be a voice for the people. Thank you to all who were willing to give their testimony! I’ll be back! #TargetPartner ♬ original sound - Kalen Allen