One day, one of my untitled drafts in my Google Drive will earn me an Academy Award for Best Original Screenplay. But until then, here are a few examples of scripted content I’ve created for brands.
Google Pixel
Role &Responsibility: Scripting and concept development
Year: 2024
Objective: Create a fun video that humanizes Pixel while also highlighting the diversity of Pixel users and showing the different places Pixel goes alongside its owner
Script available upon request.
Target
Role &Responsibility: Creative direction, scripting, concept creation and development, casting
Year: 2022
Objective: Create a scripted video that adds humor to an audience insight on the Target shopping experience
Role &Responsibility: Scripting, concept creation and development, social copywriting
Year: 2022
Objective: Drive awareness of skin health inequity, Hutano, and the partnership between Neutrogena and Hutano.
@thekalenallen#ad Thank you all for your support in the current #ExposeTarget movement! I have taken matters into my own hands as I am and will continue to be a voice for the people. Thank you to all who were willing to give their testimony! I’ll be back! #TargetPartner♬ original sound - Kalen Allen